José Arturo Quiles
Founder & Creative Strategist at Guaramayo
Strategic Creativity That Connects & Inspires Growth
Guiding brands through culture, content, and strategy—in Puerto Rico and beyond.

"Connection is the foundation of growth. It’s the first step to building trust, inspiring loyalty, and transforming ideas into meaningful realities.”

José Arturo Quiles

Vision & Philosophy

Stories move people. And when grounded in strategy, they move brands too.

At Guaramayo, we believe every story holds the power to create impact—when told with intention and purpose.

Our mission is to craft strategic content that connects brands with audiences through storytelling, AI-enhanced creativity, and marketing that amplifies authenticity and delivers real results.

My Journey

With over 15 years of experience and a Master’s degree in Journalism and Communication from the University of Puerto Rico, I’ve collaborated with agencies, brands, and public figures that shaped my creative vision.

I’ve had the opportunity to contribute to high-impact projects for local and international brands—experiences that continue to shape my approach at Guaramayo.

That journey led to one core insight:

“Authentic stories can create real change—when backed by clear, results-driven strategy.”

This belief became the foundation for Guaramayo.

The Heart of Guaramayo

Guaramayo was born from the balance of two powerful forces:

The Guaraguao — Sharp vision, strategy, and leadership
The Guacamayo — Bold creativity, vivid storytelling, and emotional impact

Every project is shaped by this fusion: visually striking, strategically grounded.

What I Believe

✔ Connection builds brands
✔ Empathy creates real relationships
✔ Authenticity fuels sustainable growth

Let’s Build Something That Lasts

From culture to content, from vision to strategy—let’s craft stories that move people and grow your brand with purpose.