Vision & Philosophy

Stories move people. And when grounded in strategy, they move brands too.

At Guaramayo, we believe that every story has the power to create real impact—when told with intention and purpose.

Our mission is to create strategic content that connects brands with audiences using storytelling, AI-enhanced creativity, and innovative marketing strategies that amplify authenticity and deliver measurable results.

🎥 My Journey

My path has always been shaped by stories—both the ones I tell and the ones I’ve lived.

With over 15 years of experience, I’ve had the opportunity to collaborate with agencies, brands, public figures, and organizations that have deeply influenced my creative and strategic approach.

Along the way—through hands-on work and while earning a Master’s degree in Journalism and Communication from the University of Puerto Rico—I came to a simple but powerful realization:

“Authentic stories can create real change—when backed by clear, results-driven strategy.”

That insight became the foundation for what would later evolve into Guaramayo.

Strategy + Creativity: The Dual Force Behind Guaramayo

Guaramayo was born from the balance of two powerful forces:

• The Guaraguao — Sharp vision, strategic focus, and leadership

• The Guacamayo — Bold creativity, vivid narratives, and an unforgettable presence

That fusion defines my approach: every project must not only be visually striking—it must create lasting strategic impact.

Areas of Focus

I specialize in developing strategic content and narrative solutions for:

• Culture & Tourism – Showcasing Puerto Rico’s identity through storytelling that resonates with both travelers and locals

• Nonprofits & Community Projects – Amplifying missions that drive real change, with messages rooted in empathy and truth

• Public Education & Awareness – Turning information into inspiration with accessible, dynamic, and action-driven content

• Health & Wellness – Humanizing services and helping institutions connect deeply with their communities

• Local Businesses & Hospitality – Supporting brands that serve visitors and neighborhoods through purpose-aligned, culturally grounded marketing

Foundational Beliefs

✔ Connection builds brands
✔ Empathy creates real relationships
✔ Authenticity fuels sustainable growth

Brands I've Worked With

Before founding Guaramayo, I had the opportunity to contribute to projects for brands such as: